Alienware approached d:e to reinvent their entire product line. The designs would need to represent a new chapter in Alienware's history with aesthetics to match the technology. As the designs evolved, a powerful new aesthetic emerged that was sinister, aggressive, and expanded on the Alienware mythos. The Area-51 and Aurora feature customizable lighting zones, motorized doors, and active venting louvers that open when the action heats up, allowing the systems to breathe. Inspired by the aggressive stance of a wild animal poised to strike, the new desktop rigs are the fastest and most upgradable production PCs manufactured to date.