Division Zero Branding
2016
After a decade of defining the professional keyboard market, Das Keyboard wanted to expand their renowned line of computer peripherals into the professional gaming market. We worked with Das Keyboard to develop the Division Zero brand, an identity built around the precision and energy of competitive esports gaming. The Division Zero word form and mark are the forefront of the brand, while polygonal camouflage provides graphic and texture treatments across the line of products. We also developed an exclusive Division Zero display font for product labeling and marketing materials.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero X40 Keyboard
2016
The X40 professional gaming mechanical keyboard was designed for the most demanding of users. Building on the successful Das Keyboard 4 design paradigm, the X40 features a rigid aluminum top panel above mechanical key switches mounted to an internal steel chassis, all contained within a sleek low-profile housing. The result is a bomb-proof yet ultra-thin keyboard with switches that feel solid and give immediate tactile feedback. The top panel was designed to be removable via 8 hex bolts, allowing the end-user to easily customize their keyboard with alternate designs. Careful consideration was given to the layout and size of the key cap legends in order to best utilize the red LED light in each key switch.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Division Zero M50 Mouse
2016
For their first mouse, Das Keyboard sought to make a bold statement with broad ergonomic appeal. We partnered with Das Keyboard to realize this goal, resulting in the M50 gaming laser mouse. By iterating through physical models and ergonomic studies we arrived at an ambidextrous design that allows comfort and control for a variety of grip styles. The aluminum base plate grounds the mouse to the desk and gives the housing a solid quality that’s missing in many computer mice. To accommodate the needs of gamers we placed real-time DPI adjustment switches on top of the M50 next to the ring-lit scroll wheel, as well as symmetric side macro buttons that sit above a rubber thumb pad with a polygonal camouflage grip pattern.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Qwerkywriter Keyboard
2015
After a successful Kickstarter campaign for their Qwerkywriter keyboard concept, Qwerkytoys came to d:e looking to make their concept a reality. The Qwerkywriter is a mechanical keyboard with Bluetooth wireless and an integrated tablet stand that mimics the look and feel of a vintage typewriter. We worked with Qwerkytoys to bring their concept to a fully realized product through our industrial design, graphic design, and mechanical engineering expertise.
Atlas Wristband
2014
Atlas Wearables came to d:e looking to package their revolutionary motion and biometric analysis hardware into a wearable device. The result was the Atlas Wristband, a fitness-focused wearable personal trainer. The device’s core module has a capacitive-touch OLED display, optical heart-rate monitor, and magnetically snaps into a silicone wristband. The Atlas Wristband can detect and record exactly which exercise activities you perform, and sends the logged data back to a smart phone for detailed analysis and interaction. The Atlas Wristband raised over $600,000 on Indigogo and will hit the market in late 2014.
Atlas Wristband
2014
Atlas Wearables came to d:e looking to package their revolutionary motion and biometric analysis hardware into a wearable device. The result was the Atlas Wristband, a fitness-focused wearable personal trainer. The device’s core module has a capacitive-touch OLED display, optical heart-rate monitor, and magnetically snaps into a silicone wristband. The Atlas Wristband can detect and record exactly which exercise activities you perform, and sends the logged data back to a smart phone for detailed analysis and interaction. The Atlas Wristband raised over $600,000 on Indigogo and will hit the market in late 2014.
iFetch Too!
2014
On the tail of the award-winning iFetch ball thrower we helped the Hamill family develop iFetch Too!, a larger dog fetch product for use outdoors. iFetch Too! won first place for Outstanding New Dog Product when announced at SuperZoo 2014. This expansion to the iFetch product line launches full-size tennis balls and is built with the outdoor environment and larger pets in mind.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Das Keyboard 4
2014
d:e worked with Das Keyboard to create the next evolution of their industry-leading mechanical keyboard. The all-new design for Das Keyboard 4 features premium materials, integrated media controls inspired by high-end audio equipment, and an innovative magnetic foot system. We created new key cap graphics with a clean and modern typeface, while updating the Das Keyboard brand with the creation of a new logo.
Alienware Epic Language
2013
Shortly after the release of our first Alienware notebooks, we teamed up with Dell to do it all over again. This design language, known as ‘Epic’, was the result. Over a year we developed and honed a design that matured the brand without diluting it. At E3 2013, a new alien artifact landed…
Veg-O-Matic
2012
Ronco turned to d:e to refresh a culinary classic, the Veg-O-Matic. This much loved appliance has been refreshed a few times over the years but never really improved. We gave the design a more contemporary look as we carefully sculpted its surfaces with ergonomics and aesthetics in mind. A self-measuring tupperware container for catching chopped veggies is a major improvement for this generation, along with a weighted handle that makes short work of even the hardiest produce.
Ronco Rotisserie Grill
2012
d:e envisioned this new cylindrical grill architecture allowing Ronco’s new rotisserie to store in half the space of their previous Showtime Classic while maintaining the same cooking capacity.
The glass lid nests in the body of the grill for storage and shipping.
iFetch
2013
This interactive dog toy can keep any fetch-happy pet busy for hours. Moments after a ball is dropped into the funnel, iFetch launches it 10-30 feet. The Hamill family came to us with their idea and we ran with it. We tested many different mechanisms for launching balls before design work began. The result of which was this unique product, designed with dogs and their owners in mind.
FalconVue
2012
d:e worked with FalconVue to develop a next generation wireless video system for law enforcement and first responders. With real-time video streaming over wide area wireless networks, this rugged and wearable system provides dispatch with instantaneous updates in critical scenarios, as well as evidence for later analysis. The illumination ring gives a color-coded indication of video recording status, and the camera safety switch provides secure privacy for the user.
Nantenna Module for iPod Nano
Concept 2011
d:e developed the Nantenna module concept for its in-house Shadow and Light brand. The iPod Nano’s FM radio uses the headphones’ wire as an antenna, but this approach does not allow the radio function to work in a speaker dock. The Nantenna module adds a physical antenna, speaker, and pass-through dock connector. Now, you can use the Nano as a small table-top radio or add radio functionality to any speaker dock.
Nantenna Module for iPod Nano
Concept 2011
d:e developed the Nantenna module concept for its in-house Shadow and Light brand. The iPod Nano’s FM radio uses the headphones’ wire as an antenna, but this approach does not allow the radio function to work in a speaker dock. The Nantenna module adds a physical antenna, speaker, and pass-through dock connector. Now, you can use the Nano as a small table-top radio or add radio functionality to any speaker dock.
Nantenna Module for iPod Nano
Concept 2011
d:e developed the Nantenna module concept for its in-house Shadow and Light brand. The iPod Nano’s FM radio uses the headphones’ wire as an antenna, but this approach does not allow the radio function to work in a speaker dock. The Nantenna module adds a physical antenna, speaker, and pass-through dock connector. Now, you can use the Nano as a small table-top radio or add radio functionality to any speaker dock.
Igloo Island Breeze and Marine Breeze Coolers
Lifestyle & Consumer 2009
d:e worked with Igloo to develop a fresh style and better functionality for a new line of iconic coolers. The Island Breeze and Marine Breeze coolers feature large ‘soft-ride’ sport wheels, telescoping handles, and Igloo’s Cool Riser Technology- a functional design element that improves cooling performance by minimizing contact with warm ground surfaces.
Igloo Island Breeze and Marine Breeze Coolers
Lifestyle & Consumer 2009
d:e worked with Igloo to develop a fresh style and better functionality for a new line of iconic coolers. The Island Breeze and Marine Breeze coolers feature large ‘soft-ride’ sport wheels, telescoping handles, and Igloo’s Cool Riser Technology- a functional design element that improves cooling performance by minimizing contact with warm ground surfaces.
CrowleyJones Brite Brush LED Detailing Brush
Lifestyle & Consumer 2006
d:e worked with CrowleyJones to develop a portable and compact detailing brush. The Brite Brush helps people take special care of their cars and electronics. The brush head can be slid in and out of the body. The extension of the soft touch handle becomes an integrated rubber tip for cleaning gaps and narrow areas.
CrowleyJones Reach Broom & Dustpan
Lifestyle & Consumer 2007
The brush head of the versatile Reach Broom attaches to a telescoping handle in a way that allows it to rotate 270 degrees. The user can adjust the head to clean virtually any surface. The micro fiber pads ‘grip’ onto the back of the brush allowing you to dust the tops of cabinets and shelving, or use the wet pad to mop or even clean windows.
2008 IDEA Industrial Design Excellence Awards Finalist
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO™ line of travel toothbrushes feature three specific designs fitted to the personalities and aesthetics of men, women and children. We developed the mark and brand strategy, precisely bridging the gap between style and dental hygiene. The strong identifiable mark and sleek graphics with an ‘on the go’ attitude gives OHSO™ its edge.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO™ line of toothbrushes were designed to be the ultimate travel toothbrush. They have replaceable brush heads and store toothpaste in the handle, and can be refilled by first docking the brush with a toothpaste tube, then using the plunger to pull the paste from the tube into the storage cavity in the handle. We also created the direct mail and in-store packaging strategy and designed the web site and on-line store.
OHSO Travel Toothbrush
Lifestyle & Consumer 2005
The OHSO kids line of toothbrushes come in a range of translucent colors.
Enso Condom Packaging
Concept 2006
In recent decades, condom makers have diversified colors, shapes, and thicknesses, but failed to innovate the packaging. We designed a compact case that discretely nestles and protects two condoms before use. A heat and tamper resistant seal prevents the product from being damaged while opening. The name enso was inspired by the Japanese word meaning ‘circle’, often used to represent energy.
Avie Cue Breast Self-Exam Reminder
Lifestyle & Consumer 2007
Early detection of breast cancer dramatically increases the odds of survival. The problem for most women is remembering to perform a breast self-exam. Menstruating women also need to remember at the right time in their cycles. Cue reminds women either monthly or at the ideal time in their cycle, while they’re in the privacy of their shower.
We designed Cue to be waterproof, and to attach to the shower wall without hardware or glue. The result is a clean, cute, unobtrusive design that integrates with bathroom decor.
Along with the design of the timer itself, d:e developed the product’s name and identity, the packaging strategy and the corporate identity for Avie Products.
Avie Products Corporate Identity
Lifestyle & Consumer 2007
d:e developed the complete corporate identity package for Avie Products, along with the name and product logo for the Cue Self Breast-Exam Reminder.
iPhone Dock / Alarm Clock
Concept 2009
Designed and developed by d:e, this wooden iPhone dock is both beautiful and sustainable. Batch CNC’d from clear Ash, this dock is designed to sit next to your bed, replacing the traditional alarm clock. The simple 3 piece construction captures your existing power cord for charging and all phone features like the touch screen, home button and speaker are accessible. Works in both landscape and portrait modes.
Zükr Toy Vac
Concept 2006
Toy cleanup and its avoidance might not qualify as a world-class conundrum, but it is a universal one! Now there’s a solution; to make work feel more like play, we created the
Zükr Toy Vac, a toy chest with an integrated vacuum and fun, kid-friendly design. Also the Zükr Trash Can, which includes a dustpan and brush mounted on a container.
2006 ID Magazine Design Distinction
LG Kin Concept Phone
Design Concepts
Das Keyboard
Business and Technology 2007
d:e helped Das Keyboard realize the ambitious re-design of their product and brand identity. The keyboard is offered in two versions: Professional (with printed keys) and Ultimate (with blank keys); d:e pared the keyboard design down to its essentials, and developed the look and feel of the materials to complement the mechanical action of the key switches. We also developed Das Keyboard’s brand identity, including logo, web site, and retail packaging.
Polycom HDX HD Video Conferencing Systems
Business & Technology 2006
The Polycom HDX HD video conferencing systems delivers ultimate HD™ – the highest quality voice, video and content sharing available in the market today. Combining power, performance and flexibility, these products offer a full range of conferencing configurations to suit the desktop, the large auditorium and everything in between. The HDX product family enables organizations to communicate over distance with confidence, get to market faster, save valuable time and resources and gain a competitive edge. We designed the entire product line-up, introducing a new crisp and sophisticated family language that has a consistent thread across ten products.
Polycom HDX HD Video Conferencing Systems
Business & Technology 2006
The Polycom HDX HD video conferencing systems delivers ultimate HD™ – the highest quality voice, video and content sharing available in the market today. Combining power, performance and flexibility, these products offer a full range of conferencing configurations to suit the desktop, the large auditorium and everything in between. The HDX product family enables organizations to communicate over distance with confidence, get to market faster, save valuable time and resources and gain a competitive edge. We designed the entire product line-up, introducing a new crisp and sophisticated family language that has a consistent thread across ten products.
Polycom SoundStation IP 7000
Business & Technology 2007
Motion Computing
Business & Technology 2005
We created the design language for Motion Computing’s small-form-factor and full-size LE-series tablet PC family and accessories.
Wetnoz
Lifestyle & Consumer 2004
In 2004 Wetnoz went from everyday to award-winning when its brand was revitalized by maturing their overall identity across their retail and web presence. To play up the affection pet owners have for their four legged friends, we used emotional photography and playful graphics as the backbone for the brand. The work helped to cement Wetnoz as the brand of choice for boutique pet retailers and consumers alike.
2005 IDEA Industrial Design Excellence Gold Award
Wetnoz
Lifestyle & Consumer 2004
The Wetnoz family of fresh, design-centric pet products enhances and accents the home environment. Pet products you can live with. Treat jars, scooping dog bowls, cat food dishes, place-mats, and water bowls were created from the ground up. Humans, don’t feel left out: there’s a coffee mug for you, too.
Trantech VEDA
Computer Equipment 2008
d:e helped create VEDA, a new PC and PC accessories brand for the emerging Nigerian market. We developed the Brand Strategy and then worked with various vendors to design and supply Trantech with a full line of Laptops, Desktops and accessories. Trantech launched VEDA in May 2009.
AMD Concept Tablet
Computer Equipment 2006
In 2006 AMD chose d:e to design a suite of four ‘concept car’ notebook and tablet PCs, to show off their latest technologies. This compact tablet utilizes a keyboard that doubles as a cover, and the aluminum frame on the back hinges open, to act as a stand.
AMD Concept Notebook and Base Station
Computer Equipment 2006
In 2006 AMD chose d:e to design a suite of four ‘concept car’ notebook and tablet PCs, to show off their latest technologies. Conductive charging, solid-state drives and remote processing allowed for ultra-thin chassis designs and new ways of interacting with and displaying information.
KLD Electric Vehicle
Transportation 2009
KLD Energy Technology asked d:e to assist in the design of a four-wheel-drive electric vehicle, to be based on an existing chassis. It is intended to be a semi-rugged electric sports car for the desert, with a carbon fiber body and KLD’s revolutionary electric motors.
KLD Electric Vehicle
Transportation 2009
KLD Energy Technology asked d:e to assist in the design of a four-wheel-drive electric vehicle, to be based on an existing chassis. It is intended to be a semi-rugged electric sports car for the desert, with a carbon fiber body and KLD’s revolutionary electric motors.
KLD Electric Scooter + Motor Housing
Transportation 2009
d:e created this scooter and motor housing design to demonstrate KLD’s innovative electric motor technology. KLD’s motors use thin-film composite magnets to create a transmission-less architecture that is significantly more efficient than regular electric motor systems. It uses 50% fewer parts and has virtually no lag. The motor is housed within the rear hub of the scooter, allowing for a highly distinctive form.
KLD Electric Scooter + Motor Housing
Transportation 2009
d:e created this scooter and motor housing design to demonstrate KLD’s innovative electric motor technology. KLD’s motors use thin-film composite magnets to create a transmission-less architecture that is significantly more efficient than regular electric motor systems. It uses 50% fewer parts and has virtually no lag. The motor is housed within the rear hub of the scooter, allowing for a highly distinctive form.
KLD Electric Scooter + Motor Housing
Transportation 2009
d:e created this scooter and motor housing design to demonstrate KLD’s innovative electric motor technology. KLD’s motors use thin-film composite magnets to create a transmission-less architecture that is significantly more efficient than regular electric motor systems. It uses 50% fewer parts and has virtually no lag. The motor is housed within the rear hub of the scooter, allowing for a highly distinctive form.
KLD Electric Scooter + Motor Housing
Transportation 2009
d:e created this scooter and motor housing design to demonstrate KLD’s innovative electric motor technology. KLD’s motors use thin-film composite magnets to create a transmission-less architecture that is significantly more efficient than regular electric motor systems. It uses 50% fewer parts and has virtually no lag. The motor is housed within the rear hub of the scooter, allowing for a highly distinctive form.
Maturnus Joey Clamp
Medical Equipment 2004
A one-handed, one-motion umbilical cord cutting and clamping system. Winner of a 2003 IDEA Medical Design and Excellence Gold Award, MDEA Gold award, and ID Magazine Design Distinction, 2003.
Codonics Medical Scanner/Printer
Medical Equipment 2009
Designed and developed by d:e, and engineered in partnership with Okonsy Diversified. This Print-scanner device was designed for hospital operating rooms. This product allows anesthetists to print drug vial information on syringes, keeping track of critical patient and medication information.
Dell Inspiron Duo and Sound Station
Computer Equipment 2010
d:e helped Dell create the new Inspiron Duo, a convertible touchscreen netbook with a difference. Instead of the entire screen swiveling 180 degrees from the bottom middle, as with many convertibles, this machine’s screen swivels on a horizontal axis allowing the over all form to be aligned and controlled in both tablet and laptop mode. d:e also designed the Sound Station audio and multimedia dock in partnership with JVC and Dell.
iF Product Design Award 2011
CES Innovations Honoree 2011
Dell Inspiron One 2305
Computer Equipment 2010
Dell asked d:e to help design and develop an all-in-one touchscreen PC to fit into the Inspiron line-up. The Inspiron One 2305 features a sleek approachable design aesthetic, full built in wireless capabilities and a capacitive display for one-touch access to music, photos and videos, and a tidy cord management solution: only a single power cord needs to be attached to get up and running.
Dell Studio XPS 435
Computer Equipment 2008
d:e worked with Dell to design their latest flagship desktop. The Studio XPS 435 is the first to be released in a new line of home computers, all ‘in family’ with this new slick aesthetic. The 435’s features, stats and sweet looks are making headlines across a range of publications from Wired Magazine to the gadget blogs.
Dell XPS 700
Computer Equipment 2006
Dell Inspiron Desktop Language
Computer Equipment 2008
We created the new design language for Dell’s retail desktop lineup. Rich finishes and a USB- equipped tray on top add elegance and functionality.
Dell Desktop for Developing Markets
Computer Equipment 2009
Dell’s rapidly-expanding worldwide sales required several weeks of research and insight into the burgeoning markets of Brazil, Russia, India, China, and Turkey. The resulting design needed to incorporate multiple finishes, a “floating” front face, and single-piece construction, while retaining the option for added graphics and colorways. Dell’s worldwide brand ambassador came through in record time.
Dell LCD Language
Computer Equipment 2007
Dell Inkjet Printer Language
Computer Equipment 2006
We worked with Dell to develop a next-gen consumer printer language for 2008. This language needed to retain certain elements from the previous design language as well as continue to evolve the aesthetics in a way that would be fresh and approachable for consumers.
Alienware Area-51 ALX
Computer Equipment 2009
Alienware’s flagship: the Area-51 ALX. Like the Aurora it features customizable lighting zones, motorized doors, and active venting louvers that open when the action heats up. Area-51
is the most powerful piece of hardware in Alienware’s history.
Alienware Area-51 ALX
Computer Equipment 2009
Area-51 ALX architecture features 6 side-mounted snap-in hard drives and a revolutionary ‘forced chimney’ cooling system exhausting hot air through the adjustable louvers on the top surface.
Alienware Aurora ALX
Computer Equipment 2009
Alienware selected d:e to reinvent their entire product line. Taking advantage of their partnership with Dell, Alienware had theopportunity to create a new line of products from the ground up,with feature-rich custom chassis unlike anything seen before.Three new species emerged from this collaboration, and anew, sinister, aggressive form language carries Alienware’s evolved technology to the forefront of the PC gaming world.
Alienware Aurora ALX
Computer Equipment 2009
Alienware M17x
Computer Equipment 2009
d:e worked with Alienware and Dell to create a new design language for their latest gaming laptops. The ‘All powerful’ M17x and M15x models feature an aggressively-raked aesthetic that pays homage to Alienware’s heritage with new modern lines. Top & bottom housings are machined & anodized aluminum offered in red, silver and black.
Alienware M17x
Computer Equipment 2009
Alienware M17x
Computer Equipment 2009
d:e worked with Alienware and Dell to create a new design language for their latest gaming laptops. The ‘All powerful’ M17x and M15x models feature an aggressively-raked aesthetic that pays homage to Alienware’s heritage with new modern lines. Top & bottom housings are machined & anodized aluminum offered in red, silver and black.