Avie Cue Breast Self-Exam Reminder
Lifestyle & Consumer 2007

Early detection of breast cancer dramatically increases the odds of survival. The problem for most women is remembering to perform a breast self-exam. Menstruating women also need to remember at the right time in their cycles. Cue reminds women either monthly or at the ideal time in their cycle, while they’re in the privacy of their shower.

We designed Cue to be waterproof, and to attach to the shower wall without hardware or glue. The result is a clean, cute, unobtrusive design that integrates with bathroom decor.
Along with the design of the timer itself, d:e developed the product’s name and identity, the packaging strategy and the corporate identity for Avie Products.